WHEN BUILDING A CHECKLIST, WHAT DO WE OWE OUR CUSTOMERS?
As the person at Leaf who makes the final decision on many of our checklists, I ask myself the same question all the time: “What do I owe my customers when I build this checklist?”
When building our 2014 football draft products, I found myself with several opportunities to leave out an expensive player [i.e., someone who might cost us a lot of money to secure] here or there to fatten the bottom line. At the end of the day, I just couldn’t do that to my customers. They deserve the best possible checklist!
This week, I learned that one of my draft football competitors passed on one of the biggest names in the draft. He is a “once-in-a-generation” player and easily one of the top two or three biggest names in an already loaded 2014 NFL Draft. The player is South Carolina defensive end Jadeveon Clowney. The company that passed on him will remain nameless for now, just in case they realize what a terrible – and frankly dumb – decision they made. After all, doesn’t defense win championships? Just take a look at Super Bowl 48 for proof of that.
At the end of the day, I am so proud of our 2014 draft lineup, all of which are sold out. I couldn’t be more pleased with our virtually flawless checklists and powerful product concepts this year. Looking at the end result makes me proud I didn’t skimp on player selection to fatten the bottom line at the consumer’s expense.
But the question remains: What does a company owe you when they build a checklist? If the answer is “the best players,” you can always place your vote with your No. 1 weapon as a collector…YOUR WALLET!