Dallas, Texas (May 9, 2024) – Leaf Trading Cards today announced a groundbreaking partnership with PBR (Professional Bull Riders) as the exclusive licensee for PBR trading cards, promising an exciting revival of bull riding trading cards after more than two decades.

The first sets of PBR trading cards, which will include riders’ autographs, are expected to be available to fans worldwide this summer at local sports card hobby shops as well as for direct purchase on the Leaf website.

The collaboration between Leaf Trading Cards and PBR, brokered by IMG, the global licensing agency of PBR, promises to deliver a comprehensive collection of trading cards featuring top riders, legendary bulls, and pulse-pounding moments from PBR events around the globe, including cards representing riders and legendary coaches affiliated with their teams in the PBR Camping World Team Series, which begins its third season in July.

Leaf will be adding special chaser cards to the sets and packs that could be signed and/or have memorabilia inside the cards memorializing a special event.

With Leaf’s commitment to craftsmanship and attention to detail, collectors can anticipate premium-quality cards that capture the essence of the sport with stunning imagery and compelling narratives.

“As a premier trading card company renowned for innovation and quality, Leaf Trading Cards is poised to elevate the fan experience by bringing the adrenaline-pumping action of professional bull riding to collectors worldwide,” said CJ Breen, Director Of Marketing & Licensing of Leaf Trading Cards. “This partnership represents a fusion of two iconic brands dedicated to delivering unparalleled excitement and authenticity to fans. For over 20 years, bull riding enthusiasts have eagerly awaited the return of trading cards capturing the top athletes and most electrifying moments. We are honored to join forces with PBR and embark on this thrilling journey to revive bull riding trading cards, offering fans a tangible connection to their favorite riders and unforgettable moments.”
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The partnership between Leaf Trading Cards and PBR will showcase an expansive assortment of trading cards featuring top riders, iconic bulls, and electrifying moments from PBR competition worldwide.

With Leaf’s dedication to excellence and meticulous craftsmanship, collectors can expect high-caliber cards that encapsulate the spirit of the sport through captivating visuals and engaging stories.
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“As PBR heads toward our most-attended World Finals in our history followed by our third PBR Teams season, we’re thrilled to announce the revival of bull riding trading cards in collaboration with Leaf Trading Cards and PBR,” said John Sohigian, VP of Consumer Products, PBR. “This collection promises to enthral collectors, enthusiasts, and sports fans alike, offering a nostalgic journey through the sport’s history while showcasing the electrifying action of today’s PBR.”

‍About PBR (Professional Bull Riders) PBR is the world’s premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the PBR Team Series— now 10 teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

For more information, contact:

For Leaf –CJ Breen - cj@leaftradingcards.com
For PBR – Andrew Giangola – andrew.giangola@img.com